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My experience as a graphic designer is characterized by an innovative and creative approach. I specialize in the conceptualization of campaigns and the direction of graphic lines that capture the essence of each project. From creating engaging visual pieces for social media to developing P.O.P materials, my goal is to convey messages that resonate with the audience.
In addition, I have skills in creating storyboards, editing, and conceptualizing videos. I also create illustrations that add a distinctive touch and develop characters for animations, bringing life and character to each visual piece. My work focuses on creativity and quality, always aiming to connect emotionally with those who engage with my projects.
prokpil ⋆ september 2024 campaign
conceptualization
Love and Friendship
As the creative director of the Love and Friendship 2024 campaign for Prokpil, I conceptualized a proposal that celebrates the value of meaningful relationships, highlighting how Prokpil accompanies every special moment, from romantic dates to outings with friends and memorable celebrations. With a vintage and emotional aesthetic, the campaign captures the warmth and happiness of these encounters, evoking nostalgia and authenticity in shared moments.
I led the creative process in collaboration with the team, developing graphic pieces, illustrations, and videos that reflect the essence of the campaign. We utilized a warm, flat color palette—red and pink—that conveys the spirit of love and friendship in its purest form. Prokpil thus shares a vibrant and clear message: “Life should be red, romance and friendship at all times.”
prokpil ⋆ expobelleza 2024 campaign
conceptualization
la belleza de lo natural
Our concept, “The Beauty of the Natural,” focuses on celebrating the authenticity and uniqueness of each person. We don’t just offer hair care products; we invite our customers to embrace their true essence and be who they wish to be.
It is the evolution of beauty, a movement that goes beyond stereotypes to celebrate individuality and authenticity. It is a call to enhance inner beauty, to shine with each person’s unique light.
inspiration
We combine Greek art, with its ideal of beauty as a metaphor for social standards, and the Rococo style, which celebrates nature and everyday life. This fusion allows us to explore new aesthetic and cultural perspectives, highlighting beauty in all its forms and manifestations.
storytelling
In a magical universe, a woman discovers the essence of beauty on a vibrant and lively planet. Inspired by the exuberance and authenticity of the place, she gathers natural ingredients for our new masks, offering not just hair care but also an invitation to explore and embrace natural beauty and inner magic.
Direction, Character Design, Script.
prokpil 2022 – 2024
Graphic Design
As a designer, I handle the editing and creation of content for social media, development of P.O.P. materials, and video editing. I specialize in creating visual pieces that meet the specific needs of the brand, ensuring a coherent and attractive presence across all channels.
